Tired of your old flooring and unsure whether to replace? We’ve created a retail flooring guide with some terrific reasons why you should invest in retail flooring, or commercial flooring perhaps, whatever it is, we hope you go away inspired.

Retail flooring – First impressions count

Regardless of whether your business is large or small, you need to make a good first impression for it to count. You want something that’s clean, fresh and engaging, something that welcomes your guests, but at the same time speaks for your company brand. This is so relevant and important, think of this if you’re choosing flooring for a shop entrance. It’s the first thing people see, and it’s the first impression of your brand they’ll get, so make it something to remember – for the right reasons.

Marketing and selling

Yes, you might not think your flooring in anyway contributes towards what you might sell to your potential customers, but the environment in which you sell counts too as well as the products, and you need one that’s conducive to getting a sale. You want to wow your customers into wanting to be on your premises and to leave with having bought a product or service. Make the environment you sell in one that people want to be in.

Functionality and durability as well as aesthetically pleasing

Yes you need an aesthetically pleasing environment, but keep in mind your flooring needs to withstand constant foot traffic, and wheels in the form of shopping carts, wheelchairs and pushchairs. Your flooring should also be durable as well as functional, it needs to last and stand the test of time, and the stress which it will get from all those endless customers coming in and out.

Retail flooring – consider the path your customers take

Make sure you take into consideration the structure of your environment and creating a clear path to customers to follow towards a purchase. A place which leads to products, so the flooring you choose is essential.

Maximise customer experience

Choosing the right colours and designs are crucial to creating a gorgeous flow with eye catching patterns and tiles, which can be laid out with the customer in mind.

Commercial and retail flooring – we have everything you need

We hope you found our commercial and retail flooring guide of interest, and that it’s given you food for thought when it comes to buying flooring for your store. It’s an important choice, and one which needs careful consideration.

Although you may not think people take any notice of flooring, it does contribute towards a bigger overall impression. It can also help to guide customers to products in a subliminal yet effective way.

We’ve talked about the importance of durable and functional flooring that will stand the test of time, and although you may spend a little, it will be worth the investment.

If you want to talk to an expert about retail or commercial flooring options, get in touch for a free no obligation quote today. One of our professional team members will be happy to help you.

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